Employer brand is what may be differentiator if potential joiners in your company are on the fence or have any doubts whether to join you or not.
What would your employees (current or former) describe about working at your company? Your employment brand may need some reworking if you come up with different answers.
Job seekers, especially passive candidates, are becoming more sophisticated than ever. People will see through you and your company’s facades.
What’s the right thing to do for this ?
Build a Trustworthy and Authentic Employer Brand to win the Talent war
It’s true that people are drawn to great companies. However, no company or brand is perfect. Every job and every employer has its challenges, so job seekers need to be aware of this.
Although it may be tempting to try to make your brand shine, it is better to create an authentic brand that represents the company’s core values and not just show off.
Here are some ways you can do it:
Make sure you have internal alignment.
Make sure everyone is aware of the importance of this:
- Understanding your company’s vision, mission and branding goals.
- Find out why your company is unique and why it is a great place for work.
- Understanding your communication best practices and policies
- What is your company’s “elevator pitch?”
- Can communicate responsibly, especially via social media.
See what it’s like to work there.
It’s easy to build a brand by sharing videos of facility/office tours, interviews with employees and “meet our team” content. Transparency for job seekers increases trust in your ability to be transparent.
Don’t try to fake it.
It’s not a good idea to gloss over culture issues or portray a perfect image of your company. This will only lead to problems. It’s OK to acknowledge some negative aspects. This will make your message more convincing. If you are trying to improve in certain areas, let them know and tell us why.
In the End
Real people want to work for real employers. Great candidates are genuine people. You can attract the best candidates by creating an honest, authentic employer brand. They will be able to fit, stay, and perform.
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